Is It Marketing

The archery industry, particularly bows, can be an industry of “up-selling”.  What’s meant by this is companies often come out with a newer version of last years bow that makes the bow you have feel obsolete and out-of-date.  Sometimes the newer version isn’t much more than the same bow with a few tweeks and color changes.  It’s one way bow companies and their dealers make money.  If you’ve noticed a lot archers purchase new bows every year.  It’s kind of funny and unique to the archery industry.  Take firearms for example, shotguns in particular.  How many of you have that trusty shotgun that just fits you perfect and feels like you can’t miss when you pull the trigger.  Imagine a world where you sold that shotgun every spring and purchased a newer version year after year.  Seems a little silly right?  Then why is this so common with bows?  Is it marketing?  Is technology really advancing that much on an annual basis?  Are this years bows really that much better than last years bows?

Think Before You Buy

Here are some points to consider when bow companies release those new bows.

 1. Personal Budget

If this isn’t the first thing your thinking about then your better off than most of us.  Bows are expensive.  Most of us work to hunt and funds are limited.  On top of that a lot us have significant others and/or kids so finances are usually spent before they even hit the bank account.  A new bow every year probably would go over as good as a turd in the punch bowl.

2. Take advantage of last years models being sold

If your budget is tight but you still want a new bow do what we’ve done, buy used.  Bows are like cars, new ones cost too much and as soon as you take it out for a spin the value takes a nose dive.  If you surf the classifieds you’ll find guys wanting the newest bows selling last years models for around half the price.  A lot of times they have barely been shot in the few months they were used.

3. Does it really have better technology that will improve my shooting

It seems many times bow companies change the looks of the same bow by changing colors, cutting the riser/limbs differently, or change up decals  while at the root it’s still the same bow.  If there isn’t some big jump in new technology that will make you shoot better than maybe hold onto that bow your comfortable with and shooting consistently.  Save some money for when there is a real change that will increase your shooting ability.

4. Are you just trying to keep up with the Joneses

This is one we all have probably been caught up in.  Sometimes it’s just cool to have the newest and shiniest toy to come out.  Seems like this is the case with bows more often than other hunting related equipment.

5. Should I just upgrade my accessories

Rather than spend all that money on a new bow maybe an upgrade in accessories is in order.  Some upgraded strings, sight, stabilizer, and arrow setup might actually help you tighten up that group.  Also maybe upgrading the quality of accessories will mean having them longer so you can put them on a new bow when you do get one.

Bows With Substance

Now it’s no secret we have an affinity towards PRIME Archery.  We understand and agree that most bow companies make shootable, accurate bows.  We know because we shot a number of them and really liked some.  What kept pushing us toward PRIME was the focus was on advancing technology and accuracy, rather than bow specs like speed.  Their parallel cam system was the biggest advancement to bow cams in decades and essentially solved cam lean problems.  This year PRIME focused on the aiming, or staying on target, aspect of their 2017 CENTERGY bows.  With the riser materials and new riser design they have shown using analytical software that shooters can reduce pin float and stay on target up to 49% better.  When PRIME comes out with a new bow, there is some substance behind it, not just marketing.

Shooting one of Prime bows into the Rinehart targets. PC Muley Freak

Shooting our Prime Rize into a Rinehart target just before the archery hunt last year. PC Muley Freak

0 1.01 K